Which Business Objectives Can Be Entrusted to a PR Specialist?

Myths about PR

“PR directly promotes sales growth”

What business objectives PR really can achieve

PR develops a company’s positioning and communications strategy

How to understand whether you need a PR specialist

To avoid wasting your time and money, ask yourself the following questions:

  • What business objectives do you want to achieve?
  • Are direct sales your key objective? If the answer is “yes,” it’s best to consult with a marketing specialist.
  • Are you ready to dedicate time to making public appearances and talking to the media? PR demands engagement from the company founder/key speaker.
  • Are you ready to wait for 3–4 months to see the first results? The time frames are always different, but this is a reliable, average timeframe.



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Dina Mostovaya

Dina Mostovaya

Founder of Madrid-based consulting firm Mindset Consulting. Global Public Relations #Consultant specializing in strategic #communications