Top 10 Business Partners For Tech Companies In Europe
Running a tech company is no small feat. Scaling operations demands extensive resources, strategic decision-making, and relentless execution. As businesses grow, managing everything internally becomes overwhelming and, in some cases, counterproductive.
However, don’t despair — that’s where trusted partnerships come in. The right collaborators not only lighten the load, but also, help drive innovation, accelerate growth, and provide access to new opportunities. From PR consultants to strategic advisors, partnerships can define and enhance the trajectory of a tech business.
In this article, I will explore some of the top business partners across Europe, who, from my experience, have proven to be game-changers for tech companies. These organizations and individuals deliver expertise that fuels success.
Marketing firms
J&J Marketing Family: Based in the Netherlands, J&J Marketing Family specializes in paid advertising on platforms like Google, Facebook, and LinkedIn. The agency offers end-to-end services, including customer journey mapping, ad creative design, keyword research, and text writing.
Founder Julia Albers shares an impressive example of their work. “A Netherlands-based startup focused on collectible figurines approached us to boost monthly purchases while maintaining a minimum ROAS of 400%. Starting with a modest €300 Google Ads budget, we scaled the platform to achieve 500 monthly orders, an annual turnover of €364,000, and a stellar ROAS of 1600%,” she says.
6 Degrees: This consulting firm connects founders with a vast talent network and provides guidance on building brands from the ground up. The team’s expertise spans corporate strategy, marketing, and international expansion. They’ve made a mark in the medtech sector by helping companies craft compelling value propositions and execute growth strategies.
Rampiq: Full-service digital marketing agency catering to B2B IT and SaaS companies. Their services include competitor analysis, SEO, PPC, and content marketing. Rampiq’s edge lies in delivering measurable results even in highly competitive niches.
Rampiq’s CEO Liudmila Kiseleva recalls a standout project. “Competition in this niche is fierce. Lead generation is especially challenging, as the cost per lead can skyrocket, so you have to be very careful with how you set up and run inbound campaigns. However, with one of our clients, a US-based software development company, we made a significant breakthrough. The campaign launch was so successful that the client asked us to halt the ads within less than 24 hours of launch, because they needed time to catch up with the 15+ new leads they acquired in less than one day!” she echoes.
Communications consultants
We Keep In Touch Communications (WKIT Comms): Headquartered in Barcelona, WKIT Comms supports innovators by bolstering their media presence across Spain, Europe, and the U.S. With over 15 years of experience, Marc Figuerola Delgado excels at building impactful PR campaigns for tech firms, making them top-of-mind for key stakeholders.
Priscilla Lavoie: With 15+ years of experience leading impactful teams in the tech-for-impact sector, Priscilla operates as a Fractional CMO. She assists startups with fundraising, product launches, and specific campaigns, focusing on Series A/B scaleups.
Erik Eklund: Erik empowers professionals to own their stories and embrace themselves wholeheartedly. With experience spanning over 50 countries and collaborations with brands like SAP, Deloitte, and TED, he helps businesses craft authentic and impactful narratives that resonate with their audiences.
Erik helps leaders harness storytelling, like Karl, a CEO invited to keynote a major industry conference in Melbourne. Wanting to stand out, Karl worked with Erik to craft an animated speech featuring Ebert, a dragon symbolizing peak demand, and Bernadette, a rare female warehouse manager. Instead of fighting the dragon, she learned to work with it — an approach that positioned Karl as a thought leader. His speech not only inspired his audience and team, who later turned it into a book, but also secured him a multi-million-dollar deal — all thanks to Erik’s guidance.
Hannah Power: Based in the UK, Hannah is a personal branding expert, speaker, and author. She works with purpose-driven CEOs and solopreneurs, helping them clarify their brands, amplify their influence, and grow their impact and income.
Business development and growth
Grow Global Tech: This consultancy and talent syndicate specializes in purpose-driven tech businesses. Led by Tata Maytesyan, the team offers growth audits, strategy workshops, and fractional executive services. Tata’s diverse experience spans early-stage startups to multinational corporations (including Nike and Deloitte), emphasizing value creation and sustainable growth.
This is not all, though. Grow Global Tech has also supported startups in attaining massive growth and amplifying their reach. For instance, the firm helped Sololearn, an edtech company focused on coding, launch a new product line for broader tech education. The result was an interactive, Duolingo-style course on Generative AI, and it was so successful that in the first two weeks, more than 50,000 people started the course, and over 20,000 signed up to the waitlist.
White Label PR: An enterprise-level communication and branding agency for the global games market. The team supports Makers Fund, tinyBuild, THQ Nordic, Deep Silver, and others. Leading B2C and B2B communications, the firm generates Tier 1 coverage in the United States, United Kingdom, France and Germany.
Matter Company: A London-based training and coaching firm, Matter Company helps businesses strengthen leadership, enhance team dynamics, and foster sustainable workplace cultures. Founder Maria Kuznetsova highlights their bespoke programs, which have supported European IT and marketing companies in achieving new levels of excellence. “We help organisations cultivate positive, sustainable workplace cultures by empowering people to grow,” she says.
Kuznetsova also recalls a prominent success story — working with a top manager who had over 20 years of experience at a European company. While, initially, the coaching sessions were focused on time management, the client was struggling with constant stress and anxiety. Working together, they uncovered the root cause of the issue, which was beyond the demands of the job. It all stemmed from her client’s inability to say no to her colleagues and managers.
“Now, there are times in which this approach makes sense,” says Kuznetsova, recalling when her client’s company had just 15 employees. But 20 years later, it led to burnout. “This shows how management habits can become ineffective as a business evolves,” she explains.
Final thoughts: How to choose the right partner
Selecting the right business partner is critical for sustained growth. To ensure your choice aligns with your goals, start by assessing your potential partner’s expertise in your specific industry and examining their portfolio for relevant success stories.
Once you identify prospective candidates, seek recommendations from trusted sources to validate their reputation. Evaluate their creativity, execution approach, and problem-solving skills to determine whether they can offer innovative solutions that are tailored to your business needs.
Finally, ensure their values and vision align with your company’s mission and culture. With the right strategy and collaborators, tech companies can realize their full potential and accelerate their journey to success.
