Crisis Management Communications During the Pandemic

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  • Choose relevant channels: if people are going online, as happened during the pandemic, choose online and digital media for your communications.
  • Don’t put pressure on customers to buy: they are in the same difficult financial position as you are. Show your audience that you understand them.
  • Engage your customers: share stories about your company, offer insights, use storytelling.
  • Analyze market needs, adapt to them, personalize your offers.

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Founder of Madrid-based consulting firm Mindset Consulting. Global Public Relations #Consultant specializing in strategic #communications

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Dina Mostovaya

Dina Mostovaya

Founder of Madrid-based consulting firm Mindset Consulting. Global Public Relations #Consultant specializing in strategic #communications

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