Crisis Communications: What to Do When a Company Finds Itself “Under the Microscope”
8 min readSep 24, 2020
The right reaction to a challenging situation can save a company’s reputation -and even its business.
According to Timothy Coombs, a scholar of communications from the University of Illinois, it’s not hard to recognize a crisis: it involves an element of surprise, a threat to reputation, and a limited timeframe in which…