I believe that any business that operates to a strong set of shared principles not only has greater moral integrity: it also demonstrates more stable results, and generally faces challenges more successfully. This is the purpose of business ethics. Business ethics are designed to regulate company behaviors, set clear boundaries…

People in the modern era are now totally dependent on social and traditional media outlets for information on nearly every topic. While this is a force that can be used for good, it has also given rise to significant problems like fake news, disinformation, and manipulation of public opinion. The…

Everywhere you look, there are rumblings about the metaverse. Everyone has an opinion, but it’s hard to sift facts from fiction. What does it mean? Why do we need the metaverse? Should your brand be taking action now to prepare? The Prefix That Made Headlines: What’s Meta All About? “Meta”…

Even though Europe and Asia are steadily developing their startup ecosystems, the United States remains ahead of the curve. According to the analytical report Global Startup Ecosystem 2021, eight U.S. cities are among the world’s 20 largest startup clusters, and the most prominent positions are still held by Silicon Valley…

PR is about mutual relationships. To build them effectively, a communications professional must stay on top of market changes. Over the last year, I spoke regularly with colleagues and experts, delved into a variety of studies, and simply spent some time observing. As a result, I’ve singled out a few…

Well-developed soft skills account for 75% of a successful PR career One of the most popular requests I get from entrepreneurs is to help them find a head of PR. With ‘hard skills’ (talents that can be learned and measured) it’s relatively easy: we simply proceed according to the company’s…

The life sciences industry is burgeoning, attracting bright minds and ideas, and the level of competition is increasing accordingly. In this thriving industry, a well-organized PR campaign can be invaluable in helping a company communicate its mission, goals, and solutions. Today I will share my personal experience and strategy for…

PR can improve a brand’s recognizability, but it won’t help you sell your warehouse stock When people approach me to help their businesses, they are often seeking to improve their recognizability, establish their personal brand, and help with building their HR brand. But in addition to these requests, I receive…

Last year’s crisis offered valuable lessons to all businesses During any recession or crisis, every business relies upon well-established connections, a thorough understanding of prospect pains and desires, and good communication with customers. But the global pandemic has changed the latter significantly. Overnight, offline communication methods became less effective. In…