Last year’s crisis offered valuable lessons to all businesses

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During any recession or crisis, every business relies upon well-established connections, a thorough understanding of prospect pains and desires, and good communication with customers. But the global pandemic has changed the latter significantly.

Overnight, offline communication methods became less effective. In…

I’ve been a PR consultant for over six years now. I constantly have to juggle several projects, meetings with clients and journalists, self-improvement, sports and self-care, conferences and business trips. Over time, I have developed my own series of rules to ensure my personal and professional efficiency. …

Dina Mostovaya

Founder of Minsdet Consulting. Global Public Relations #Consultant specializing in strategic #communications

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