The life sciences industry is burgeoning, attracting bright minds and ideas, and the level of competition is increasing accordingly. In this thriving industry, a well-organized PR campaign can be invaluable in helping a company communicate its mission, goals, and solutions.

Today I will share my personal experience and strategy for…

Last year’s crisis offered valuable lessons to all businesses

Photo credit: Shutterstock

During any recession or crisis, every business relies upon well-established connections, a thorough understanding of prospect pains and desires, and good communication with customers. But the global pandemic has changed the latter significantly.

Overnight, offline communication methods became less effective. In…

Dina Mostovaya

Founder of Minsdet Consulting. Global Public Relations #Consultant specializing in strategic #communications

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